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Advisory for software founders and investors

The stretch after the investment is where companies actually break.

Growth targets, new leadership and operational reality start pulling against each other after a raise, and the strain rarely shows up where anyone is looking. I advise B2B software companies and the funds that back them through that stretch: organisational design that holds up as the company scales, performance metrics that measure what matters, and alignment between founders and incoming leadership.

The lens

Behavioural science, applied to a commercial problem.

This is not generalist scale-up advice. It draws on having co-founded, scaled and exited a $100M GRC software business, paired with a background in organisational behaviour and risk. The questions that break founders after a raise, why alignment erodes, why the metrics stop meaning anything, why a leadership team that worked at one size stops working at the next, are behavioural questions before they are operational ones.

Track record
$100M exit
Co-founded, scaled and exited a GRC software business
Discipline
20 years
Governance, risk and organisational design at enterprise scale
Grounding
MAPP
Applied positive psychology, University of Melbourne
Works with
Founders & funds
Both sides of the post-investment relationship
Where this helps

Three points where the strain shows up.

Structure

Organisational design that holds at the next size

The structure that got a company to its last raise is rarely the one it needs for the next. Role clarity, decision rights and reporting lines redesigned for where the business is going, not where it started.

Measure

Metrics that measure what matters

Boards and investors ask for numbers. Not every number a founder reports is the one that actually explains what is happening inside the business. A clearer read on the metrics that predict trouble before it shows up in the results.

Align

Founder and incoming-leadership alignment

New executives arrive with a mandate to professionalise. Founders remain accountable for the vision. Where those two things quietly pull apart, and how to keep them pulling in the same direction.

Further reading

Two pieces on these dynamics.

Next step

If this is the stretch you're in.

A short conversation is usually enough to know whether this is useful. No deck, no process, just a direct read on what is actually happening.

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